Mercedes-Benz
A legend inspired by a legend
In the advertising world, it doesn't get more exciting than that. Even better, the SLS AMG would have gull-wing doors, just like its older bother, the legendary 300SL. But how do you advertise what will surely be one of the greatest supercars of all time?
The whole campaign in one convenient spot – we brought it all together into this case film featuring legendary racing driver Hans Herrmann.
As a car guy myself, this campaign was a dream come true. Fun concept, big visuals, and hearing the roar of that V8 firsthand. More importantly, it was a launch worthy of one of the most extraordinary cars Mercedes has ever created. To this day, we still get the occasional message asking if the tunnel film was real. I'll never tell.
