I was born in San Jose, California in the mid-seventies and raised by two fabulous parents alongside a sublime younger brother.
After a misguided attempt at a career in software development, I realized that writing was my true love and the thing I was good at. But I didn't want to give up a steady pay check forever, so I quit my job and enrolled in the copywriting program at Miami Ad School in San Francisco.
MAS took me places like Amsterdam, Stockholm, London, and finally Hamburg, where I graduated and decided to stay for a while. "I'll give Europe another year," I said to myself. That was like fifteen years ago.
In the meantime, I got married to a lovely Swiss girl, and then together we made a little Swiss girl of our own. So I'm here for the foreseeable future.
And! I wrote a novel called Take Your Shot, available just about everywhere ebooks are sold.
DIPLOMA IN ADVERTISING & COPYWRITING 2004 – 2006
Miami Ad School San Francisco, Amsterdam, Stockholm, London, and Hamburg.
BACHELOR'S DEGREE IN COMPUTER SCIENCE 1994 – 1999
California Polytechnic State University in San Luis Obispo.
I dig down deep into the core of a brand, and then write my way back out. I define brand strategy in a way that is both inspiring and usable by people like me who execute on brands.
Writing will always be my first love. I've been practicing it my whole life, and doing it professionally for 15+ years.
What are you trying to say? What do your users need to understand? I find the words to satisfy all your stakeholders.